Course curriculum

  • 01
    WELCOME! START HERE
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    • Start Here!
    • Welcome to Groundwork for Individuals
  • 02
    WEEK 1: CONVERGENT PROBLEM STATEMENT
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    • 1.0 Welcome (2 min)
    • 1.1 Definition (9 min)
    • 1.2 Why We Care (4 min)
    • 1.3 How to Nail This (5 min)
    • 1.4 How to Nail This B2B (3 min)
    • 1.5 Template (5 min)
    • 1.6 Example (5 min)
    • 1.7 Using Template B2C (5 min)
    • 1.8 Using Template B2B (7 min)
    • 1.9 Design Thinking: Problem Tree Analysis (11 min)
    • 1.10 Your Turn (1 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 03
    WEEK 2: ACTIONABLE PERSONA
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    • 2.0 Welcome (2 min)
    • 2.1 Definition (6 min)
    • 2.2 What It's Not (4 min)
    • 2.3 Why It's Important (5 min)
    • 2.4 How to Nail This (8 min)
    • 2.5 How to Nail this for B2B (12 min)
    • 2.6 Example (6 min)
    • 2.7 Example - B2B (9 min)
    • 2.8 Design Thinking: Picture Board (9 min)
    • 2.9 Your Turn (1 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 04
    WEEK 3: DEFINING HYPOTHESES
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    • 3.0 Welcome (1 min)
    • 3.1 Definition (6 min)
    • 3.2 Why We Care (5 min)
    • 3.3 How to Nail This (4 min)
    • 3.4 Template (5 min)
    • 3.5 B2C Example (3 min)
    • 3.6 B2B Example (4 min)
    • 3.7 Design Thinking: Bullseye Diagram (11 min)
    • 3.8 Your Turn! (2 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 05
    WEEK 4: SCRAPPY RESEARCH
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    • 4.0 Welcome (2 min)
    • 4.1 Definition (7 min)
    • 4.2 Why We Care (4 min)
    • 4.3 How to Nail This (5 min)
    • 4.4 How to Nail This B2B (5 min)
    • 4.5 Template (6 min)
    • 4.6 Find Participants (6 min)
    • 4.7 Translate Results (6 min)
    • 4.8 Design Thinking: Concept Poster (11 min)
    • 4.9 Your Turn (3 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 06
    WEEK 5: INDIVIDUALIZED NEEDS
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    • 5.0 Welcome (2 min)
    • 5.1 Definition (8 min)
    • 5.2 Why It's Important (11 min)
    • 5.3 How to Nail This (8 min)
    • 5.4 How to Nail This for B2B (8 min)
    • 5.5 Design Thinking: What's on Your Radar? (12 min)
    • 5.6 Your Turn (2 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 07
    WEEK 6: GETTING COMMITMENT
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    • 6.0 Welcome (2 min)
    • 6.1 Definition (2 min)
    • 6.2 Why It's Important (3 min)
    • 6.3 How to Nail This - Democratizing Data (10 min)
    • 6.4 How to Nail This - Storytelling (8 min)
    • 6.5 How to Nail This - Naysayers (7 min)
    • 6.6 How to Nail This for B2B (7 min)
    • 6.7 Design Thinking: Stakeholder Mapping (15 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 08
    CONGRATULATIONS!
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    • Groundwork Complete
    • What's next?
  • 09
    Reference Slides for Videos
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    • REFERENCE SLIDES: Week 1
    • REFERENCE SLIDES: Week 2
    • REFERENCE SLIDES: Week 3
    • REFERENCE SLIDES: Week 4
    • REFERENCE SLIDES: Week 5
    • REFERENCE SLIDES: Week 6