Course curriculum

  • 01
    WELCOME! START HERE
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    • Start Here!
    • Groundwork Introduction (7 min)
  • 02
    WEEK 1: CONVERGENT PROBLEM STATEMENT
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    • 1.0 Welcome (3 min)
    • 1.1 Definition (8 min)
    • 1.2 Example (6 min)
    • 1.3 Why We Care (5 min)
    • 1.4 Template (6 min)
    • 1.5 Template Example (6 min)
    • 1.6 How to Nail This (5 min)
    • 1.7 Your Turn (4 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 03
    WEEK 2: ACTIONABLE PERSONA
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    • 2.0 Welcome (2 min)
    • 2.1 Definition (6 min)
    • 2.2 What Its Not (4 min)
    • 2.3 Why Its Important (5 min)
    • 2.4 How to Nail This (10 min)
    • 2.5 Example (6 min)
    • 2.6 Your Turn (1 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 04
    WEEK 3: DEFINING HYPOTHESES
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    • 3.0 Welcome (3 min)
    • 3.1 Definition (7 min)
    • 3.2 Why we Care (5 min)
    • 3.3 Template (5 min)
    • 3.4 Example (5 min)
    • 3.5 How to Nail This (6 min)
    • 3.6 Your Turn (4 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 05
    WEEK 4: SCRAPPY RESEARCH
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    • 4.0 Welcome (5 min)
    • 4.1 Definition (4 min)
    • 4.2 What its not (6 min)
    • 4.3 Why we Care (5 min)
    • 4.4 Template (5 min)
    • 4.5 Scrappy Research Steps (8 min)
    • 4.6 Translate Results (6 min)
    • 4.7 How to Nail This (5 min)
    • 4.8 Your Turn (3 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 06
    WEEK 5: INDIVIDUALIZED NEEDS
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    • 5.0 Welcome (2 min)
    • 5.1 Definition (8 min
    • 5.2 Why They're Important (11 min)
    • 5.3 How to Nail This (10 Min)
    • 5.4 Your Turn (2 min)
    • TOOLS & TEMPLATES
    • TRIBAL KNOWLEDGE
  • 07
    WEEK 6: GETTING COMMITMENT
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    • 6.0 Welcome (2 min)
    • 6.1 Definition (2 min)
    • 6.2 Why Its Important (3 min)
    • 6.3 How to Nail This (Part 1) (10 Min)
    • 6.4 How to Nail This (Part 2) (8 min)
    • 6.5 How To Nail This (Part 3) (7 min)
    • TOOLS & TEMPLATES
  • 08
    Reference Slides for Videos
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    • REFERENCE SLIDES: Week 1
    • REFERENCE SLIDES: Week 2
    • REFERENCE SLIDES: Week 3
    • REFERENCE SLIDES: Week 4
    • REFERENCE SLIDES: Week 5
    • REFERENCE SLIDES: Week 6